Animal Equality lists its Mission on their website as follows:
Mission: Animal Equality is an international organization working with society, governments and companies to end cruelty to farmed animals.
Our vision is a world in which all animals are respected and protected. well, we can agree to that on all points.
If you want to know more about Animal Equality and their iAnimal project please read here
The iAnimal Project uses virtual reality to show the horrors that happen all over the world in slaughterhouses. Its a very impactful way to open peoples eyes and minds.
Very cool is that Animal Equality also has branches in Spain and in Latin America.